Survey reveals “safe driving” as top parent-teen conversation, but
identifies differences among biggest driving concerns
HARTFORD, Conn.--(BUSINESS WIRE)--Jan. 14, 2014--
Travelers (NYSE: TRV)
today released the results of its Parent/Teen Safe Driving Survey, which
reveal that teens who feel their parents are good role models as drivers
are half as likely to have been in an accident.
The survey also found that the vast majority of teens (96 percent) have
had conversations with their parents about safe driving. This rate is
much higher than the number of teens who report having talked with their
parents about alcohol/drug use (84 percent), safe sex (78 percent) or
bullying (67 percent).
“The results reinforce that parents who actively discuss safe driving
habits can have a strong positive influence on teen driving,” said Henry
Edinger, Chief Customer Officer for Travelers. “It’s critical that
parents and teens are on the same page about driving dangers and are
clearly communicating the consequences for not following the rules of
Despite safe driving leading the list of parent-teen conversations, the
survey identifies strong differences in what parents regard as their top
driving concerns compared to teens. The biggest gaps exist over driving
under the influence, distracted driving caused by mobile devices and
staying aware of others on the road.
Key Survey Findings
Parents as Role Models.
Parents play a critical role in
influencing teen driving behavior. Teens who report their parents are
not good driving role models are more than twice as likely to be
involved in an accident.
Accidents. Twenty-four percent of teens who report their
parents are not good driving role models have been in more than one
accident as a driver, compared to 10 percent of teens who report their
parents are good role models as drivers.
Tickets. Fifteen percent of teens who report their parents are
not good role models as drivers have been issued more than one ticket
(speeding or other moving violation), compared to six percent of teens
who report their parents are good role models as drivers.
Disconnect over top driving concerns.
The survey found that
parents and teens do not always see eye-to-eye when it comes to certain
driving-related risks. Among the largest disconnects:
Driving under the influence. Sixty-six percent of teens are
concerned about driving under the influence of alcohol, compared to 14
percent of parents.
Distracted driving (mobile/smartphone). Fifty-six percent of
teens are concerned about distracted driving as a result of
mobile/smartphones, versus 35 percent of parents.
Staying aware of other drivers on the road. Fifty-two percent
of teens are concerned about staying aware of other drivers on the
road, compared to 31 percent of parents.
Ninety-eight percent of parents report
they have had conversations about safe driving with their teen drivers,
while 96 percent of teens report they have had conversations.
Reaching Teens at a Younger Age.
Younger teens are more
receptive to safe driving conversations than older teens. Among those
who have not had a safe driving conversation with parents:
Sixty-seven percent of 16-year-olds would like to have the
conversation, compared to 29 percent of 18-year-olds.
Of that 67 percent, half are waiting for their parents to initiate the
Travelers and the Virginia Tech Transportation Institute, an
international leader in transportation research, have created the Let’s
Talk Safety Parent/Teen Safe Driving Coaching Guide to help
facilitate open communication between parents and their teenage drivers
on the importance of safe driving. The Guide equips parents with
information for how to initiate the safe driving conversation; ways to
educate young people about the dangers of speeding, drunk driving, and
distracted driving; and provides parents with a sample “driving
contract” they can sign with their children.
Parents can visit Travelers.com for additional
tips and resources to help their teens be safe on the road.
Travelers also developed an interactive
infographic to help parents educate their teens about safe driving.
and conducted two national telephone surveys of 2,000 teens and parents
of teens. The survey has a statistical margin of error of +/- 3.5
The Travelers Companies, Inc. (NYSE: TRV)
is a leading provider of property casualty insurance for auto,
A component of the Dow Jones Industrial Average, Travelers has
approximately 30,000 employees and generated revenues of approximately
$26 billion in 2012. For more information, visit www.travelers.com.
Gary Griffin, 860-954-1371