1 in 4 Women Entrepreneurs Lack Confidence in Protection of
Digital Information
HARTFORD, Conn.--(BUSINESS WIRE)--
Though 65 percent of small businesses report that the Internet is
critical to their success1, one quarter of women business
owners polled2 during National
Cyber Security Awareness Month still feel uncertain about their
level of protection from cyber risks, according to new data released
today by The Travelers Companies, Inc. (NYSE: TRV).
“Considering 40 percent of cyber attacks are against organizations with
fewer than 500 employees3, it is imperative that we help
small business owners understand cyber risks,” said Marc Schmittlein,
President and CEO of Small Commercial at Travelers. “As one of the
nation’s largest insurers, we feel an obligation to help entrepreneurs
prepare for and prevent cyber and other insurable risks as well as to
recommend solutions to this important group of job creators and economic
contributors.”
According to data collected at the National Association of Women
Business Owners’ (NAWBO) conference, the nation’s largest annual
gathering of female business owners, 42 percent are not very confident
that they have adequate insurance coverage to protect against other
insurable risks, and more than 50 percent don’t have or don’t know if
they have a written business continuity plan or disaster recovery
document.
“The number of women-owned companies with 100 or more employees has
increased at nearly twice the growth rate of all other companies 4,”
said Diane Tomb, President and CEO of NAWBO. “With the help of risk
experts like Travelers, we are working to arm our members with the tools
and resources they need to manage common business risks like cyber
security so that as their businesses grow, their exposure to cyber crime
does not.”
The questionnaire also gauged the sentiments of women entrepreneurs on
the economic outlook. Of those polled, most felt optimistic about the
future:
-
91 percent expressed that they are either somewhat or very confident
that the business environment will improve over the next year. 52
percent are very confident and 39 percent are somewhat confident.
-
71 percent said they are somewhat or very likely to hire new employees
in the next year.
At NAWBO, Travelers served as a primary event sponsor as well as
participated in a breakout session to help offer solutions to protect
small businesses. During the discussion, Travelers Vice President Lana
Crowder encouraged the audience to work with local agents and brokers to
identify business continuity and disaster preparedness plans.
Travelers’ sponsorship of NAWBO is part of a broader commitment to
advocating for small businesses. The Travelers
Institute, the company’s public policy division, also hosted a
national series of small business symposia, entitled “Small
Business - Big Opportunity,” which convened government, community,
business and economic leaders to identify common challenges and related
solutions to ensure small business success. Earlier this year, Travelers
also sponsored the U.S. Chamber of Commerce’s America’s Small Business
Summit.
Methodology
The questionnaire was conducted on-site at the
National Association of Women Business Owners annual conference in
Louisville, from October 4-6, 2012, and is intended to represent the
sentiments of approximately 254 small business owner attendees who
participated in an in-person interview over three days.
About Travelers
The Travelers Companies, Inc. (NYSE: TRV) is
a leading provider of property casualty insurance for auto, home and
business. The company’s diverse business lines offer its global
customers a wide range of coverage sold primarily through independent
agents and brokers. A component of the Dow Jones Industrial Average,
Travelers has more than 30,000 employees and operations in the United
States and selected international markets. The company generated
revenues of approximately $25 billion in 2011. For more information,
visit www.travelers.com.
1 According to a study co-sponsored by the National Cyber
Security Alliance (NCSA) and Symantec.
2 Data points to
254 women polled at the NAWBO Annual Conference in Louisville, KY from
October 4-6 (see methodology)
3 Symantec 2012
Intelligence Report
4 AMEX Open survey: http://www.businesswire.com/news/home/20110331006562/en/Women-Enter-Entrepreneurship-Greater-Pace-Growth-Falters

The Travelers Companies, Inc.
Media Contact:
Ashley
Maagero, 860-277-2954
amaagero@travelers.com
Source: The Travelers Companies, Inc.