Travelers Championship to deliver world-class golf through a
10-year agreement
HARTFORD, Conn.--(BUSINESS WIRE)--
Travelers (NYSE:TRV)
today announced that it has reached an agreement with the PGA TOUR to
extend the company’s title sponsorship of Connecticut’s only
professional golf event, the Travelers
Championship. The new agreement runs through 2024.
“We are pleased to continue our relationship with the PGA TOUR, which
ensures that more than 100 non-profit organizations across the region
will continue to benefit from Connecticut’s premier golf tournament,”
said Jay Fishman, Chairman and Chief Executive Officer of Travelers.
“The tournament has grown tremendously in the last seven years and has
exceeded our expectations. With this agreement, we will continue to
build on this world-class event for the fans, the players, our employees
and our community.”
“Since the start of our relationship in 2007, Travelers has made it a
priority to be one of the best partners with the PGA TOUR, and the
quality of the event over the past seven years further proves that
commitment,” said PGA TOUR Commissioner Tim Finchem. “We are looking
forward to strengthening our partnership and building on the event in
the years to come.”
In addition to the title sponsorship, the PGA TOUR and Travelers have
extended their official marketing relationship. Travelers will continue
as the “Official Property Casualty Insurance Provider of the PGA TOUR,
Web.com and Champions Tour” through 2018.
“We sponsor the Travelers Championship because it is good for the
community and it benefits charity,” said Andy Bessette, Executive Vice
President and Chief Administrative Officer of Travelers. “By expanding
our official marketing partnership with the PGA TOUR and by adding new
fan enhancements, we are positioned to continue expanding the event and
build upon the foundation we have established during the first seven
years of Travelers’ title sponsorship.”
Since Travelers became the title sponsor in 2007, the Travelers
Championship has generated more than $7 million for charities throughout
the region, such as The Hole in the Wall Gang Camp, a summer camp for
children dealing with life-threatening illnesses. In addition, the
tournament has made a number of improvements that have earned it
recognition with PGA TOUR awards, including the “Most Fan-Friendly
Event,” “Best Title Sponsor Integration,” “Best Branding / Signage,”
“Best Marketing Plan,” “Best Use of Players” and “Best Charity
Integration.” These improvements include:
-
Building a 23-acre practice facility, which is one of the largest on
the PGA TOUR;
-
Adding family-friendly concerts to the Fan Zone;
-
Holding a 5K road race to help generate additional funds for charity;
and
-
Incorporating into tournament week Women’s Day and Operation Shower,
which holds baby showers for expecting military families.
“We are thrilled to have Travelers remain the title sponsor of this
premier sporting event for the New England region,” said Tournament
Director Nathan Grube. “Throughout our relationship with Travelers, they
have remained committed to being an outstanding partner that works
closely with the tournament staff to deliver an amazing event and
generate more dollars for charity each year. We are grateful for the
support of Travelers and all our sponsors.”
In celebration of Travelers’ title sponsorship renewal in 2014, the
Travelers Championship will offer fan enhancements, including special
ticket offers and a new Fan Appreciation Day on the Wednesday of
tournament week, featuring giveaways, a chance to win money for charity
and more.
Since Travelers became title sponsor in 2007, tournament winners have
included Hunter Mahan, Stewart Cink, Kenny Perry, Bubba Watson, Freddie
Jacobson, Mark Leishman and Ken Duke. Five of the seven champions
collected their first PGA TOUR victory at the event, including Mahan,
Watson, Jacobson, Leishman and Duke.
The 2014 Travelers Championship will be held June 16-22 and will be
televised in the United States and internationally.The first and
second rounds as well as early coverage of the final two rounds will be
broadcast live on the Golf Channel, and the third and fourth rounds will
be broadcast live on CBS.
To learn more about the Travelers Championship, follow the tournament on
Twitter @TravelersChamp,
become a fan on Facebook
or visit www.TravelersChampionship.com.
About Travelers
The Travelers Companies, Inc. (NYSE:TRV)
is a leading provider of property casualty insurance for auto,
home
and business.
A component of the Dow Jones Industrial Average, Travelers has more than
30,000 employees and generated revenues of approximately $26 billion in
2013. For more information, visit www.travelers.com.
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MEDIA:
Travelers
Daryl Richard, 860-954-0844
dricha10@travelers.com
or
Matt
Bordonaro, 860-277-7014
mbordona@travelers.com
or
Travelers
Championship
Tara Gerber, 860-502-6815
tgerber@travelerschampionship.com
or
Josh
Belowich, 860-502-6820
jbelowich@travelerschampionship.com
or
PGA
TOUR
Chris Smith, 904-273-3379
csmith@pgatourhq.com
Source: The Travelers Companies, Inc.